In designing the marketing and advertising campaign for a soft drink or a new beer?
by admin on May.14, 2009, under Homework Help
which would you find more helpful:
information about consumer demographics or consumer lifestyles? and why?
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May 17th, 2009 on 1:18 pm
lifestyles much more entertaining
May 20th, 2009 on 10:38 am
I think demographic. It will be useful to know if you’re marketing to old or young people, men or women, where most of your consumers live etc. Then you could make an assumption about their lifestyle. Lifestyle doesn’t seem super important for these products.