email campaigns

1 of the things we’ve been doing for quite some time is writing directly to CBS to say “I’m a loyal Moonlight viewer but I don’t count in the Nielsen ratings you use.” Letting them know how often we watch the show on tv, online, DVR, Amazon, TIVO, iTunes. International Moonlight fans have really taken to this campaign, since their viewing definitely does not effect the Nielsen ratings. Write a quick email saying that you are from Canada, France, Brazil, Ireland, Australia, England, Italy, the Middle East, etc along with your viewing stats.Be heard as a Moonlight viewer!CBS contact info…
Feedback Form ~
http://www.cbs. com/info/user_services/fb_global_form.shtml
Nina Tassler
President CBS Entertainment
7800 Beverly Blvd.
Los Angeles, CA 90036-2112
Email & call CBS’ Audience Services department
audsvcs@cbs.com
Phone # ( 212 ) 975-3247
Also make sure to include your name and age and *** so as to allow them to know what demographic they are dealing with.

When you watch episodes online, they are usually sponsored by one company/product. I’m working on a homework project for an advertising campaign budget, and I can’t seem to find any stats for this.