Cats
Why the lack of marketing/advertising campaigns on premium food?
by admin on Sep.06, 2009, under Cats
If you switch on the tv, you see an array of advertisements promoting Purina, Meow Mix, Friskies, 9 Lives, and other supermarket brands. At the vets office, you see shelves upon shelves of Science Diet, Iams, Royal Canin, and Eukaneba. But what about excellent food like Natural Balance, Wellness, California Natural, Wysong, Evo etc? Why the lack of marketing and advertising campaign?
Most of these brands thrive on word of mouth and recommendations through friends. I think that if they were to spend a considerable amount of their budget of marketing and advertising, more pet owners will know about it and thus, be interested in giving them a try? I once recommended Wellness to a pet parent and to my surprise she blurted .. I have never seen in on tv before, so what’s so great about it?
As we all know, a lot of our buying decisions are determined by advertisement. So it is really strange that these companies did not use the mass media to sell their product.
