Business studies assignment help, marketing campaigns ?

by admin on Sep.19, 2009, under Other - Advertising & Marketing


I have a business studies assignment and could do with some help? the question is : how do advertising agencies contribute to the success of a marketing campaign??

any answers would be brilliant thanks x x

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1 Comment for this entry

  • zeshan haider
    September 22nd, 2009 on 1:10 am

    marketing campaign, if outsourced to an an advertising agency, is designed and run by the advertising agency. so advertising agency is responsible for the success of a marketing campaign.
    actually advertising agency is the mean of preparing communication message for the message delivered by the client to the target audience and then to select the right time and right medium for the propagation of the message.
    the full service agencies, in particular, design the full marketing campaign for their clients which include all the activities like marketing plan and its execution, communication mix i.e. advertising, direct marketing, internet marketing, publicity and public relation, personal selling etc., communication budget and media planning.
    all the above mentioned activities make a marketing campaign.
    as far as the success of a marketing campaign is related to the advertising agency, is clearly apparent that how much ad agency is involved in the marketing campaign as discussed earlier.
    to me, success of a marketing campaign is majorly dependent on the advertising agency.

    regard,
    zeshan haider

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